Safco Fresh HORECA Sales Executive Jobs in UAE

Safco Fresh is hiring a HORECA Sales Executive in the UAE. Apply with fresh produce sales experience, UAE market knowledge, and a valid driving licence.

Safco Fresh HORECA Sales Executive Jobs

Safco Fresh is looking for an experienced and motivated HORECA Sales Executive to join its growing team in the UAE. This opportunity is suitable for sales professionals with proven experience in the Fruits & Vegetables / Fresh Produce industry, particularly within the HoReCa and foodservice sector.

The successful candidate will be responsible for increasing sales, identifying new business opportunities, and maintaining strong relationships with existing customers. Candidates with good knowledge of the UAE foodservice market and an established network of hotels, restaurants, catering companies, and other HoReCa customers will be highly valued.

Updated Date: 12 August 2026

Job Details

• Job Position: HORECA Sales Executive
• Company: Safco Fresh
• Location: UAE
• Industry: Fresh Produce / Fruits & Vegetables
• Sector: HoReCa / Foodservice
• Experience: Relevant sales experience required
• Driving Licence: Valid UAE driving licence is mandatory
• Application Email: careers@safcointl.com

HORECA Sales Executive Responsibilities

The HORECA Sales Executive will play an important role in expanding Safco Fresh’s customer base and increasing sales within the UAE foodservice market. Key responsibilities may include:

• Developing new business opportunities within the HoReCa sector.
• Building and maintaining strong relationships with hotels, restaurants, catering companies, and foodservice businesses.
• Managing existing customer accounts and identifying opportunities to increase sales.
• Promoting fresh produce and Fruits & Vegetables products to potential customers.
• Understanding customer requirements and providing suitable product solutions.
• Negotiating with customers and working toward profitable sales agreements.
• Achieving assigned sales targets and contributing to overall business growth.
• Monitoring market trends and identifying new opportunities within the UAE.
• Maintaining professional, long-term relationships with customers.

Requirements for Safco Fresh HORECA Sales Executive

Candidates applying for this position should have relevant experience in Fruits & Vegetables, Fresh Produce, HoReCa, or Foodservice Sales.

The preferred candidate should have:

• Proven sales experience in the fresh produce industry.
• Specific experience working with HoReCa or foodservice customers.
• Strong knowledge of the UAE market.
• An established network of hotels, restaurants, catering companies, or similar customers.
• Excellent communication and interpersonal skills.
• Strong negotiation and customer relationship management abilities.
• A target-oriented and customer-focused approach.
• The ability to develop long-term business relationships.
• A valid UAE driving licence.

Who Can Apply?

This opportunity is particularly suitable for sales professionals who already understand the UAE fresh produce market and have experience dealing with HoReCa customers.

Candidates with direct experience selling Fruits & Vegetables or fresh produce to hotels, restaurants, catering companies, and other foodservice businesses are encouraged to apply.

Please note that candidates without relevant fresh produce HoReCa sales experience may not be considered for this position.

How to Apply for Safco Fresh HORECA Sales Executive Jobs

Interested and relevant candidates should prepare an updated CV highlighting their fresh produce sales experience, UAE market knowledge, HoReCa customer network, and sales achievements.

Send your updated CV/profile to:

Email: careers@safcointl.com